The curse of the multi-passionate...and how to overcome it

curse of the multi-passionate entrepeneur

[Be sure to scroll all the way down for a little surprise.]

Being multi-passionate means that you're interested in a bunch of different topics. It usually means that you know a wide range of subjects, but you don’t know any of them especially well. Some people call us “dabblers.”

I always knew I was a little different. When everyone else was able to say with such certainty what they wanted to be when they grew up, my answers changed every month. I couldn’t decide which one I wanted to be and at the same time, I wanted to experience being all of them.

When friends and family would ask me what I was good at, my answer was school. I was good at studying and passing exams. If you asked me if I liked any of them in particular, I couldn’t really tell you. I found out later on in the emotional throes of entrepreneurship that I really only enjoyed getting the excellent grades.

Shiny object syndrome has become a habit

If you can identify with this, then you also understand that struggles that really present themselves in your business. You’re good at feeling inspired by a new business idea, but you’re not so good at seeing it come to fruition.

Or if you’re like me, you very passionately throw your heart and soul into creating a program or product, but once the going gets tough or you don’t make enough sales, your mind starts to wander until you get hit by another inspiring business idea. Then your full attention goes to that idea until problems arise, and you move towards yet another idea.

Some people call this “shiny object syndrome.” And when we replay this pattern over and over again in our lives, it becomes ingrained into a habit. A habit is something that gets played out unconsciously - you’re not even aware of when you’re experiencing shiny object syndrome.


I went through multiple rounds of this during my first 3.5 years of business. All you have to do is scroll through my blog posts and podcasts episodes to see. Needless to say, I made very little money while I steadily got myself deeper and deeper into debt investing in more and more marketing and coaching programs.

There’s a book written by Greg McKeown called “Essentialism: The Disciplined Pursuit of Less” that describes what happens when our attention is scattered in a million different directions as opposed to just a few (or one) crucial thing.

The progress you can make in your business is significantly greater if you chose one thing and stuck with it. I think I was told this by every single coach I have ever worked with….which was frustrating because the question that I’d be shouting in my head was, “Ok...HOW?”

How to just choose one thing

When you’re interested in a ton of different topics with similar levels of enthusiasm, it makes the decision to choose just one of them to work on can be really tough.

The voice in our head says, “What if I choose the wrong one? What if I hate it? What if it’s not successful?  I would have wasted a ton of time and energy!”

See, but the thing is, you choosing one thing to focus on now and later realizing it’s wrong for you is INFINITELY better than trying them all at once only to feel miserable WITHOUT any idea  as to which one of them wasn’t working. It saves you WAY MORE time and energy and money (because you know, time is money!) to just choose one for now.

I’ve created a guide to help you choose a clear, focused, and ALIGNED business idea so you can build a successful business today.

Clarity comes from taking action

Once you pick one idea or goal to work on and you start taking action towards achieving it, you’ll find out whether it’s the “right one” for you or not soon enough.

Now the trouble here with us multi-passionate people is that we tend to decide prematurely whether something is working for us or not. We cut the cords too early because we get bored or discouraged or frustrated. And then shiny object syndrome kicks in and we get swept away by another cool business idea.

So this is why, in order to overcome this curse of the multi-passionate, you must learn to...

Recognize shiny object syndrome when it happens

Awareness is key and the precursor to change. Start paying attention to where and when in your life shiny object syndrome has/had gotten the best of you. Start noticing it when it’s happening right when it’s happening and you’ll have a much better chance of changing this habit.

I’d love to hear from you!

Are you multi-passionate, too? Do you have to deal with shiny-object syndrome? How does it affect your life and business? How do you deal with it? Let me know in the comments below!

If you have any questions, you can drop it in the comments or email me directly at

After you download the free guide, you’ll be automatically added to my newsletter, which gives you access to my behind-the-scenes videos. I recently shared a video about my personal experience going through choosing ONE clear business idea to focus my attention on, so be sure to look out for that!

Jessica May TangComment