When nobody interacts with your content
Batch your content creation process, so each month’s content follows a theme. Each Sunday, take an hour to schedule out the content you’ve created so you’re posting 5 times a day, at least Monday through Friday. But if you also post on the weekend, that might up your chances of being “seen” by your target audience.
Create an editorial calendar, check your stats, and promote your most popular content once a month. Rinse and repeat day in and day out.
But what happens when you check your stats on Google Analytics? You see that nobody has been interacting with your content. You see a bounce rate so high it’s depressing. Mailchimp sends you notifications to your phone telling you what percentage of people are NOT opening your emails (this was a new thing that started happening on my phone, lol).
And then it becomes hard to keep up the motivation to continue. Day in and day out. Nobody’s reading my stuff, why should I keep creating it? What’s the point? I don’t stand out enough, I’m not a good enough writer, I have so much competition, I’m nothing special, etc. Why is this so hard?
I think most entrepreneurs have been where you are. I most definitely have. I’ve gone through the cycles of creating, scheduling, burning out so many times, I’ve lost count.
And this greatly affected my ability to move my business from a side hustle to an actual self-sustaining, income producing business.
So I wanted to share with you what has been helping me so far. They say that content is king, and I have to agree. But it doesn’t mean that it needs to involve hustling or burning out.
“Doubt kills more dreams than failure ever will” - Suzy Kassem
First of all, not having people obviously engaging with your content is NOT a sign of failure. Your doubt will tell you that it is. It will tell you that if there’s just ONE person reading your stuff, it’s not good enough and that NOBODY is reading your stuff.
But in actuality, all it takes is ONE person to read your content, connect with it, and connect with you, for you to have an awesome client to work with. In fact, most of my paying clients have come to me this way.
I had never seen their names before on any of my lists, guides, masterclasses, webinars, etc. And I’ve been lucky enough that every single person I’ve had the pleasure of working with has been an incredible client.
All it takes is one person to engage with your content to become a paying client.
This also means that the quality of the content you put out is equally important if not more important than the quantity that you put out. You want to stay consistent, yes, but you also want to put out your best work. When you’re not in a good frame of mind, it shows in everything that you put out, whether you realize it or not.
Self doubt makes you want to quit, it makes you feel discouraged, and these feelings come out in the way you put out your content. Self doubt also makes you want to quit creating and marketing too. So here are some tips to help you release the self doubt so that you don’t lose momentum or inspiration.
Tip 1: Turn off all notifications.
Since I’m traveling and only have an iPad and my phone with me, I decided to download the Sqaurespace and Mailchimp apps so that I could write blog posts, publish them, and write emails easily.
The apps started sending daily notifications about how many people were engaging with my content and how many weren’t. It was too easy for me to feel discouraged by these notifications, so I turned them off. If you get such notifications on your phone or your desktop, I highly encourage you to turn those off so that the only time you’re getting information about your stats are when you choose to get them.
You can Google or YouTube how to do this if you’re having trouble figuring it out. :)
Tip 2: Check your stats when you’re in the right frame of mind.
Some people call this creating a “container.” You’re only checking your stats when you’re in a certain frame of mind. I suggest checking your stats after doing something that helps you feel full, complete, loved, inspired, and creative.
When you check your stats in this frame of mind, you’re less likely to go into self doubt and more likely to go into problem solving mode. Oh, my bounce rate is a little lower than I’d like, what are some creative ways that I can increase it? Let me experiment with this or that.
And this mental attitude keeps you from burning out. We get burnt out when our minds tell us that we’re stuck, there’s no way out, we’re a failure and we should quit. Instead of encouraging those thoughts to continue getting triggered, you’re going to train your mind to see opportunities instead. Opportunities to get creative, to have fun, to experiment, to enjoy the process.
When you enjoy the process, you can enjoy the outcome. When you don’t enjoy the process, the outcome will never be good enough, even when you do reach your goals.
Tip 3: Consider how you can be ok with the worst outcome.
Give yourself more breathing room to do everything in your business. Release your attachment to the results and the creating part will get easier. Here are 5 steps to do this:
Step 1: When you are sitting down to do anything for your business, notice the thoughts in your head. Do any of them start with “I have to” or “I need to”? Identify what the thought is. Maybe it’s “I have to write this blog post and publish it on Monday because I don’t have anything scheduled for that day.”
Step 2: Now ask yourself what the outcome is if you don’t do what you think you have to do. What will happen if you don’t write and publish the post by Monday? Maybe its, “If I don’t, my ideal clients are going to forget about me or not see me and I won’t be able to make any money and then I can’t pay my bills and I’m going to be homeless or worse, have to move back home.” The mind tends to talk this way, in never ending sentences and with a frantic edge.
Step 3: Ask yourself if this is really true or is the mind just freaking out and catastrophizing the whole thing. Usually it is.
Step 4: Ask yourself how you will be ok even if the worst happens. “How can I be ok with not having any paying clients? How can I be ok with moving home if I really can’t pay my bills?” Remember that the mind’s job is to keep you safe, so if you can tell the mind how you’ll be safe even if the “worst” happens, you’ll have successfully released doubt.
I’d love to hear your thoughts on this! Leave me a comment below and let me know how you best deal with feeling like nobody is interacting with your hard work.
If self doubt is something that you struggle with, I’d like to invite you to join my free 5-Day Challenge: Clarity for Freedom. During this challenge, you’ll join a group of people who are also struggling with self doubt, to get focused in their business, and/or maintain momentum. As a coach, I can’t tell you how you can best deal with self doubt because every person is different, but I can teach you how you can do this for yourself. I hope you’ll join us! The world needs you and the impact you can make with your business. Go to https://jessicamaytang.lpages.co/clarity-for-freedom-5-day-challenge/ to register!